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Discover your intrinsic values, your distinctive character, and your most heroic stories: in other words, your voice. Show your best and most inspiring self to admissions decision makers so they let you in.
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Through our coaching process, connect with your purpose, your strengths, and your innate preferences. Then you’ll go after your best opportunities and we’ll support you in getting them.
We teach the Choosing Up Method™
The Choosing Up Method encompasses an immediately applicable set of tools that enable you to shine, excel, and advance, while finding more joy in the process. It’s a roadmap to your most meaningful and fulfilling career.
These tools will help you get into business school, move into a better job, and be a top performer in your career. We’ve cracked the code. Once you learn the Method, it’s yours forever.

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Total lifetime clients
served to date
MBA admits from the Career
Protocol Class of 2022
Scholarships for the Class of 2022
(average of $76K per client)
Net Promoter Score of our
MBA Strategy Call
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Discover your intrinsic values, your distinctive character, and your most heroic stories: in other words, your voice. Show your best and most inspiring self to admissions decision makers so they let you in.
The Choosing Up Method encompasses an immediately applicable set of tools that enable you to shine, excel, and advance, while finding more joy in the process. It’s a roadmap to your most meaningful and fulfilling career.
These tools will help you get into business school, move into a better job, and be a top performer in your career. We’ve cracked the code. Once you learn the Method, it’s yours forever.

549
Total lifetime clients
served to date
94%
MBA admits from the Career
Protocol Class of 2022
$3.44M
Scholarships for the Class of 2022
(average of $76K per client)
98%
Net Promoter Score of our
MBA Strategy Call
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