The Authentic
MBA Application Project

Meet Your Authentic MBA Application

We’re experts in helping ambitious nascent leaders get into their dream schools and change the trajectory of their careers forever.

You can do this. You can get into business school. You already have everything you need inside you. Your values, experiences, and strengths are what make you uniquely you. And your weaknesses, failures, and setbacks are an indispensable part of your greatness. You’re going to need all of you to succeed.

The truth about MBA applications:

If you delineate your past accomplishments, make some formulaic identity statement, and spew some researched but contrived answer about how that school’s special resources will fuel your goals, your application will fall flat. The hard truth is that the admissions committee doesn’t care about the substance of your struggles and hopes and dreams.

To love you and to root for you. What they care about, fundamentally, is that you care. That you, in your own mind, are a hero on your own mythic journey – of ultimate consequence to the world, ready and able to take up the mantle of your own unique brand of leadership.

Using a technique rooted in extensive study of the art of Hollywood storytelling and screenwriting, we’ll explore the details of your life, give your narrative form and shape with your values, and craft it as a unique work of art that moves and inspires anyone lucky enough to read it. Each piece of this legendary tale will be factually, emotionally, and contextually true – even to the smallest detail of your life. Most of all, it will inspire you.

Why Career Protocol?

This is a pretty awesome MBA application and pre-MBA prep program. With an average success rate of 95% and an average of over $70,000 in scholarships per candidate, the Career Protocol team is ready to help you make the most of the incredible once-in-a-lifetime investment you’re going to make in your MBA.

We’ll guide you every step of the way, and your Coach will be your full partner on your MBA journey until you sign your acceptance letter. We’ll touch absolutely every part of your core school applications an unlimited number of times to ensure they measure up to the standard of your best self. 

Play Video

Working 1:1
with a Career Protocol Coach, you will...

Explore and understand your values, strengths, and preferences to build confidence in yourself and shape your stories

Coach your recommenders to sing your praises in an honest and inspiring way

Square away your professional profile and rockstar resume so schools know at a glance that you bring a lot to the table

Create your Career Game Plan to guide your short- and long- term career choices and inspire the admissions committee

Prepare knock-out stories for interviews based on your most important experiences and master the art of personal storytelling

Get ready for MBA recruiting after you get in – getting the best job for you is key to your long-term success and we’re here for it!

Authenticity:
Your Secret to Success

You want to show your very best self to the admissions committee – and that means you need to explore your experiences, uncover the most inspiring elements of your life story, and weave them together in brilliant, compelling narratives.

In teaching you our proprietary Choosing Up Method, we’re aiming not merely to get you into business school, we’re aiming to help you up level your professional skill set so that you can excel in your MBA and beyond. That includes an MBA mindset, executive communication skills, relationships that support your success, and a career vision, strategy, and tactics that inspire.

Tell the inspiring story only you can tell.
Face the admissions board with unshakable confidence.

What's in the Project?

Personalized 1:1 Partnership for Your MBA Journey

With our Authentic MBA Application Project, everything is covered. Your Coach will touch every single part of your core school applications as many times as needed to make sure they’re as awesome as possible. You don't need to think about a thing without our guidance once you sign up. Want more detail about what that looks like?

  • Kick Off MBA Mindset training call
  • Insight, strategy, and decision calls
  • Emergency calls as needed to keep you moving forward
  • Unlimited email support for when you need answers to burning questions
  • Community Huddles, Group Coaching Sessions, and office hours led by Angela throughout the season
  • Recordings of all calls
  • Unlimited essay revision for 3 schools*
  • Resume guidance and unlimited drafts (though we promise you’ll nail it in 3!)
  • Networking guidance as you build relationships with schools
  • Prepping your recommenders and reviewing their testimony
  • 8 hours of online Interview Training + interview prep and practice calls
  • Post-result guidance and calls (choosing schools, negotiating scholarships, waitlist and/or reapplication strategy)
  • Complete access to the Career Protocol Portal with templates, frameworks, and video lessons to enhance the learning experience
  • Two-business day turnaround for documents to help you pace your work
  • High level strategic brainstorming guidance on up to 3 additional schools you apply to beyond the ones we do together (we'll help you formulate and outline essays that bring out your very best and address school needs and priorities even for schools that we do not review together.)

*If you want hands-on support for more than 3 schools, that’s an option too. See below.

Our goal is to make sure you end the season with at least one offer, ideally more than one, and hopefully from one or more of your dream schools.

That's why in addition to giving you hands-on guidance and unlimited drafts for 3 schools, we also include high-level strategic guidance for 3 more schools. Even the rockiest rock star needs to hedge bets, and once you do 3 schools with us, you'll be a storytelling pro and ready to tackle the rest on your own! So we'll set you on your way and keep tabs on your progress.

Hi there, I'm Angela Guido.

I've spent the last 20 years helping extraordinary young professionals achieve their goals and have more fun at work. I am a student of human nature, so I'm always learning. I use what I learn to help others discover who they are meant to be, have more positive impact, and seize the right opportunities for them.

The Authentic MBA Application Project is an incredible Community and One-on-One experience. Using tools I’ve developed throughout my career, my team and I are going to personally guide you through this. Plus, we’re gonna laugh a lot. Life is supposed to be fun!!!

Meet the Dream Team

You'll have your own personal Coach, dedicated to your success and guiding you step by step through the application process.

Our Chief International Officer, Charli has over 15 years of experience in higher education in international project management, marketing, and recruitment. She has worked in over 50 countries with clients from countless more! 

Charli knows all too well that your best stories are often found in the least expected places. She wants to help you tell your stories with pride and appreciation for how far you’ve come. Plus, she’s our resident cheerleader. No one will help you feel more confident than Charli, and if you don’t already see how freakin’ awesome you are, you will after working with her!

Going the MBA route? It’s worth noting that Charli was also an admissions committee reader for 10 years across multiple institutions, including 3.5 years as the Associate Director for International Admissions at Cornell’s Johnson School of Business.

If you want to meet your inner brilliance, uncover a new level of belief in yourself and your vision, and then bring it to life, choose Charli.

Read Charli's full story

Jenn is the kind of person friends and family count on to help them move – and to pack everything in color-coded, clearly labeled boxes. She teaches us all how much fun and harmony can be found in getting and staying organized. And she’ll do the same for you.

She was a program manager at the NYC Department of Education, helping the system’s 140,000 students who were off-track earn their diplomas. At Booth’s Rustandy Center for Social Innovation, she directed the CRED (Creating Real Economic Destiny) competition for MBA students all over Chicago. And at Pfizer, she managed a multi-national research study to assess the market for new products.

If you need someone to help you organize and structure your thoughts and ideas into cohesive stories and plans, Jenn is your girl.

Read Jenn's full story

Louise has dedicated her life to mastering the art of story. She’s a comedy and script writer, a puppeteer, and an improv star (in addition to being a practicing attorney!!).

What makes this especially impressive is that Louise is not a ham or a “big personality.” She’s actually fairly shy and soft-spoken by nature. But her love of story and of making people laugh have compelled her to break through many barriers to achieve excellence in the fields she loves. That’s exactly what she helps her clients do, too.

If you want to work with someone who will listen patiently without judgment, understand your experiences, be as obsessed with telling your best story as you are, and help you break through all your career barriers, Louise is the Coach for you!

Read Louise's full story

Our GMAT genius, Brian worked previously as a top instructor at Manhattan Prep. It was his job to think about how to make achieving dream scores easier, more efficient, and faster for students.

Brian is a curious listener, a compassionate shoulder to lean on, and a great storyteller. But what makes him a rockstar at this job is his reflective, calming presence and his tireless commitment to your excellence.

Read Brian's full story

Vijay was Career Protocol’s first official client when we launched our flagship MBA application service in 2018. We toiled together across two rounds and many months to discover his values, communicate his value adds, and land him the ideal MBA offer for him: admission to Stanford GSB’s MsX program. Knowing his values and strengths so well, especially his love of mentorship and developing others, it was a no-brainer and a great to welcome him back to the team as a coach after he completed his MBA studies.

Our resident Social Impact expert, Vijay brings a ton of love, commitment, and joy to his work guiding clients to fulfill their potential and vision for impact. Vijay is so passionate about the development of others that he founded a social impact corporation during his time at Stanford that helps educational institutions in Latin America succeed. Ask him about it!

Read Vijay's full story

Sarah upped our grammar game by about a thousand points when she joined the team. Our resident writing expert and Northwestern University PhD in English, Sarah is an absolute genius at helping clients express themselves in the clearest, most authentic, and most powerful way possible. She’s obsessed with the written word, having studied the craft of writing in educational and professional settings for more than a decade.

Sarah is a teacher at heart and is passionate about the art of self-expression. In addition to Coaching, Sarah is our Client Success Manager, so she’ll make sure you have everything you need to succeed!

Choose Sarah as your Coach if you want to get in touch with your writerly identity, channel your own unique voice, and emerge as a confident and influential communicator.

Read Sarah's full story

Our resident entrepreneur, Aziz is a genius at helping you tap into your potential and build your best career path. His passion for new projects is truly something to behold.

In Angela’s words, “His Booth essays (yep, he’s a Boothie) are some of the most beautiful I’ve ever read, so you know he’s a brilliant guide to finding your own story.”

Work with Aziz if you want to chart your course toward new possibilities and unimagined success in your career!

Read Aziz's full story

Here's how to
know if we’re the
best team for you:

Do you want to grow as a person instead of just following orders?

Our process focuses on developing the core self-awareness, emotional intelligence, and executive soft skills that will make you genuinely irresistible to the admissions committee instead of editing the crap out of your essays so they sound like everyone else’s.

Do you want a full partner in this process?

Side by side, we’ll go deep into your life story, your values, and every single word of your core applications through unlimited drafts. We get to know you better than your friends do so your application can capture every last shred of your awesomeness.

Do you want a friend you can trust?

We don’t pull any punches. When an essay isn’t living up to our high standards, we let you know. But we’ll also support you through the ups and downs of the process and always treat you with kindness and respect.

Do you want to invest in your long-term success?

Our project extends into recruiting for internships, post-MBA interview prep, and coaching case interview training. And even our core service will uplevel your leadership capabilities while we work together so you’re better off when you get to bschool.

Do you want to work with someone who can’t wait to get out of bed in the morning to read your essays?

Just like a homemade cake, your MBA application may fall flat without the special ingredient of love. We love what we do more than anyone else.

Do you want life to be a little more fun?

We know how to laugh – at life, at the world, and at ourselves. We’ll bring a levity to this process that makes the hard work so much more enjoyable. 

Work with us to Achieve your MBA Dreams

Note about capacity: We’re a small team.
Not everybody can work with us because we can only invest in a small handful of clients every year. If you think we’re the team for you, don’t delay.

# Schools

1 + 1 School

2 + 2 Schools

3 + 3 Schools (Most Popular!)

4 + 4 Schools

5 + 5 Schools

6 + 6 Schools

List Price

$9,000

$11,500

$14,000

$16,000

$18,000

$20,000

Price

$8,100

$10,350

$12,600

$14,400

$16,200

$18,000

Price per School

$8,100 per school

$5,175 per school

$4,200 per school

$3,600 per school

$3,240 per school

$3,000 per school

Client Testimonials

FAQs

The unicorns really say it all don't they?

One of the ways we really shine is in the creative process – helping you think through all the many amazing dimensions of your life story, bringing them together in an artful and inspiring narrative, and then helping you take ownership of that as you go through the process so that your core level of self-confidence is permanently upleveled.

To do this, it's required that we approach the whole process from a position of love: we look at all of our clients as magnificent, capable, brilliant beings and hold them in the highest light as we go through the process so that wherever their vision of themselves isn't up to that level, they can catch up while we're working together. No one else does this.

But we're also the only firm who's seeking to build up your executive skill-set and help lay the groundwork for long-term success, not just MBA admission. So our approach is pedagogical, exploratory, and focused on building capacity, not giving you the answers (there are no right answers, BTW.)

Wow, thanks!!! We love you too! And though we'd really love to support you in your goals, the only way we engage with clients is on a project basis. This is simply because we don't know how to do this halfway.

It's not just that every last word of your MBA application matters and to ensure success, we need to be involved in all of it. It's also because things frequently heard by Career Protocol clients go something like this: “I woke up in the middle of the night last night and had an important insight about your essay!”

If you give that much to too many people, you become a dry, squished out, shell of a human being. We all need our beauty rest. Ha!! Since we don't know how to care less about clients who only pay for a few hours, instead of changing how much we care, we decided instead just to go all in with only a handful of folks.

Three. That's the simple answer. Of course you can buy more, and if you're budget-constrained, two might be enough. But for almost all of our clients, three is the sweet spot. You get complete support, training and development on all parts of those three schools. Then high-level strategic guidance on three more. Almost everyone feels that this is enough support and training to be able to crush all their applications. Once we do three together, you'll be a semi-pro and you'll feel confident tackling any number of other schools on your own.

No problem. It costs just a little more to add schools later than if you include them in your base project.

Perfect! Even better in fact. Throughout our work together, we'll continually revisit the school choice conversation and steer you to a portfolio of schools that maximizes your chances of getting into a dream school or two while attempting to ensure you have at least one admission by the end of the journey via safer schools. We'll also counsel you on which ones from your whole portfolio you should do with us vs. which ones you should do on your own based on the complexity and overlap of essays in the applications.

We're scattered all over the world and so are our clients. We'll meet most of the time in Zoom (with optional video chat) and via email. Most of our clients say they feel so supported and understood that they can't believe we weren't sitting right by their side the whole way. That said, if you happen to be in or passing through the towns where we are, we'd love to meet for a coffee and maybe even prep for an interview if the timing is right.

Ready to begin your Authentic MBA Application?
Got any questions we didn't answer?
Need more info about the MBA Application Journey?

The Authentic MBA Application Project

We’re experts in helping ambitious nascent leaders get into their dream schools and change the trajectory of their careers forever.

Meet Your Authentic MBA Application

You can do this. You can get into business school. You already have everything you need inside you. Your values, experiences, and strengths are what make you uniquely you. And your weaknesses, failures, and setbacks are an indispensable part of your greatness. You’re going to need all of you to succeed.

Why Career Protocol?

This is a pretty awesome MBA application and pre-MBA prep program. With an average success rate of 95% and an average of over $70,000 in scholarships per candidate, the Career Protocol team is ready to help you make the most of the incredible once-in-a-lifetime investment you’re going to make in your MBA.

We’ll guide you every step of the way, and your Coach will be your full partner on your MBA journey until you sign your acceptance letter. We’ll touch absolutely every part of your core school applications an unlimited number of times to ensure they measure up to the standard of your best self. 

Play Video

Working 1:1 with your Coach, you will...

01.

Explore and understand your values, strengths, and preferences to build confidence in yourself and shape your stories.

02.

Coach your recommenders to sing your praises in an honest and inspiring way.

03.

Square away your professional profile and rockstar resume so schools know at a glance that you bring a lot to the table.

04.

Create your Career Game Plan to guide your short- and long- term career choices and inspire the admissions committee.

05.

Prepare knock-out stories for interviews based on your most important experiences and master the art of personal storytelling.

06.

Get ready for MBA recruiting after you get in – getting the best job for you is key to your long-term success and we’re here for it!

Authenticity: Your Secret to Success

You want to show your very best self to the admissions committee – and that means you need to explore your experiences, uncover the most inspiring elements of your life story, and weave them together in brilliant, compelling narratives.

In teaching you our proprietary Choosing Up Method, we’re aiming not merely to get you into business school, we’re aiming to help you up level your professional skill set so that you can excel in your MBA and beyond. That includes an MBA mindset, executive communication skills, relationships that support your success, and a career vision, strategy, and tactics that inspire.

Tell the inspiring story only you can tell. Face the admissions board with unshakable confidence.

What's in the Project?

Personalized 1:1 Partnership for Your MBA Journey.

With our Authentic MBA Application Project, everything is covered. Your Coach will touch every single part of your core school applications as many times as needed to make sure they’re as awesome as possible. You don't need to think about a thing without our guidance once you sign up. Want more detail about what that looks like?

  • Kick Off MBA Mindset training call
  • Insight, strategy, and decision calls
  • Emergency calls as needed to keep you moving forward
  • Unlimited email support for when you need answers to burning questions
  • Community Huddles, Group Coaching Sessions, and office hours led by Angela throughout the season
  • Recordings of all calls
  • Unlimited essay revision for 3 schools*
  • Resume guidance and unlimited drafts (though we promise you’ll nail it in 3!)
  • Networking guidance as you build relationships with schools
  • Prepping your recommenders and reviewing their testimony
  • 8 hours of online Interview Training + interview prep and practice calls
  • Post-result guidance and calls (choosing schools, negotiating scholarships, waitlist and/or reapplication strategy)
  • Complete access to the Career Protocol Portal with templates, frameworks, and video lessons to enhance the learning experience
  • Two-business day turnaround for documents to help you pace your work
  • High level strategic brainstorming guidance on up to 3 additional schools you apply to beyond the ones we do together (we'll help you formulate and outline essays that bring out your very best and address school needs and priorities even for schools that we do not review together.)

*If you want hands-on support for more than 3 schools, that’s an option too. See below.

Our goal is to make sure you end the season with at least one offer, ideally more than one, and hopefully from one or more of your dream schools.

That's why in addition to giving you hands-on guidance and unlimited drafts for 3 schools, we also include high-level strategic guidance for 3 more schools. Even the rockiest rock star needs to hedge bets, and once you do 3 schools with us, you'll be a storytelling pro and ready to tackle the rest on your own! So we'll set you on your way and keep tabs on your progress.

Hi there, I'm Angela Guido.

I've spent the last 20 years helping extraordinary young professionals achieve their goals and have more fun at work. I am a student of human nature, so I'm always learning. I use what I learn to help others discover who they are meant to be, have more positive impact, and seize the right opportunities for them.

The Authentic MBA Application Project is an incredible Community and One-on-One experience. Using tools I’ve developed throughout my career, my team and I are going to personally guide you through this. Plus, we’re gonna laugh a lot. Life is supposed to be fun!!!

Meet the Dream Team

Our Chief International Officer, Charli has over 15 years of experience in higher education in international project management, marketing, and recruitment. She has worked in over 50 countries with clients from countless more! 

Charli knows all too well that your best stories are often found in the least expected places. She wants to help you tell your stories with pride and appreciation for how far you’ve come. Plus, she’s our resident cheerleader. No one will help you feel more confident than Charli, and if you don’t already see how freakin’ awesome you are, you will after working with her!

Going the MBA route? It’s worth noting that Charli was also an admissions committee reader for 10 years across multiple institutions, including 3.5 years as the Associate Director for International Admissions at Cornell’s Johnson School of Business.

If you want to meet your inner brilliance, uncover a new level of belief in yourself and your vision, and then bring it to life, choose Charli.

Read Charli's full story

Jenn is the kind of person friends and family count on to help them move – and to pack everything in color-coded, clearly labeled boxes. She teaches us all how much fun and harmony can be found in getting and staying organized. And she’ll do the same for you.

She was a program manager at the NYC Department of Education, helping the system’s 140,000 students who were off-track earn their diplomas. At Booth’s Rustandy Center for Social Innovation, she directed the CRED (Creating Real Economic Destiny) competition for MBA students all over Chicago. And at Pfizer, she managed a multi-national research study to assess the market for new products.

If you need someone to help you organize and structure your thoughts and ideas into cohesive stories and plans, Jenn is your girl.

Read Jenn's full story

Louise has dedicated her life to mastering the art of story. She’s a comedy and script writer, a puppeteer, and an improv star (in addition to being a practicing attorney!!).

What makes this especially impressive is that Louise is not a ham or a “big personality.” She’s actually fairly shy and soft-spoken by nature. But her love of story and of making people laugh have compelled her to break through many barriers to achieve excellence in the fields she loves. That’s exactly what she helps her clients do, too.

If you want to work with someone who will listen patiently without judgment, understand your experiences, be as obsessed with telling your best story as you are, and help you break through all your career barriers, Louise is the Coach for you!

Read Louise's full story

Our GMAT genius, Brian worked previously as a top instructor at Manhattan Prep. It was his job to think about how to make achieving dream scores easier, more efficient, and faster for students.

Brian is a curious listener, a compassionate shoulder to lean on, and a great storyteller. But what makes him a rockstar at this job is his reflective, calming presence and his tireless commitment to your excellence.

Read Brian's full story

Vijay was Career Protocol’s first official client when we launched our flagship MBA application service in 2018. We toiled together across two rounds and many months to discover his values, communicate his value adds, and land him the ideal MBA offer for him: admission to Stanford GSB’s MsX program. Knowing his values and strengths so well, especially his love of mentorship and developing others, it was a no-brainer and a great to welcome him back to the team as a coach after he completed his MBA studies.

Our resident Social Impact expert, Vijay brings a ton of love, commitment, and joy to his work guiding clients to fulfill their potential and vision for impact. Vijay is so passionate about the development of others that he founded a social impact corporation during his time at Stanford that helps educational institutions in Latin America succeed. Ask him about it!

Read Vijay's full story

Sarah upped our grammar game by about a thousand points when she joined the team. Our resident writing expert and Northwestern University PhD in English, Sarah is an absolute genius at helping clients express themselves in the clearest, most authentic, and most powerful way possible. She’s obsessed with the written word, having studied the craft of writing in educational and professional settings for more than a decade.

Sarah is a teacher at heart and is passionate about the art of self-expression. In addition to Coaching, Sarah is our Client Success Manager, so she’ll make sure you have everything you need to succeed!

Choose Sarah as your Coach if you want to get in touch with your writerly identity, channel your own unique voice, and emerge as a confident and influential communicator.

Read Sarah's full story

Our resident entrepreneur, Aziz is a genius at helping you tap into your potential and build your best career path. His passion for new projects is truly something to behold.

In Angela’s words, “His Booth essays (yep, he’s a Boothie) are some of the most beautiful I’ve ever read, so you know he’s a brilliant guide to finding your own story.”

Work with Aziz if you want to chart your course toward new possibilities and unimagined success in your career!

Read Aziz's full story

Work with us to Achieve Your MBA Dreams

# Schools
Price
Price per School
1 + 1 School
$8,100
$8,100 per school
2 + 2 Schools
$10,350
$5,175 per school
3 + 3 Schools
$12,600
$4,200 per school
4 + 4 Schools
$14,400
$3,600 per school
5 + 5 Schools
$16,200
$3,240 per school
6 + 6 Schools
$18,000
$3,000 per school

Testimonials

Got any questions we didn't answer?

Got any questions we didn't answer?

Ready to begin your Authentic MBA Application?

Ready to begin your Authentic MBA Application?